Tourism and its effects on England

Disneyization

Disneyization is a globalisation force. It consists of four dimensions, namely theming, merchandising, performative labour and hybrid consumption.

In England, the main 'Disney' is the arts industry. This is because the arts industry is world-class and highly developed. To cater to the increased tourism demand and marketing of this aspect for England, it has to be Disneyized. For example, the Opera Theatres have themes added to them, although the themes do not really have anything to do with the performing arts.

Another example is people tend to buy artworks that have been mass-made for tourist buying purposes as souvenirs. As such, this is a form of merchandising England and commodifying its culture.

In England, tourism is not a culprit in commodifying cultures, to a certain extent. This is because england still remains rooted to its cultures and traditions. However, tourism still has some effects on England's culture. Such as, the changes in the music. It used to be English folklore tunes and contemporary music. However the past few decades have seen an emergence of rock music, of which has been influenced by American culture.